Groupement Autisme France · Website redesign · Health & nonprofit
Make a national network easier to understand.
A national network supporting autistic people and their families.
RoleProduct Designer
ProjectWebsite redesign
SectorHealth & nonprofit
StatusProject completed
01 · The original website
An essential network that was difficult to navigate
Groupement Autisme France brings together health and social care organisations supporting autistic people and their families across France.
The website needed to explain the network’s role, help people find a local organisation, share news and provide access to useful resources. On the original homepage, some of that information was present, but its organisation made the essential journeys difficult to identify.
BeforeOriginal website · homepage
AfterThe new version reorganises the mission, access points and audiences
Observed problems
The content was there. The signposts were missing.
This initial interface review surfaced four working hypotheses to validate with the organisation’s teams and audiences.
Identity
An organisation that is hard to decode
Two logos, a long institutional name and the GCSMS acronym coexist without immediately clarifying who is speaking or who the website is for.
Navigation
Every entry appears equally important
The many menu items carry the same visual weight. Finding a local organisation, understanding the support available or contacting the network do not stand out as key journeys.
Hierarchy
The page does not guide the eye
Large empty areas sit beside denser copy, a map and news content. Information feels fragmented and the core proposition remains difficult to grasp.
Readability
Accessibility needed strengthening
Small text, light contrast in places and dense paragraphs make the service harder to read for the wide range of people it needs to reach.
02 · Research
Listen to people before redesigning the website
To move beyond an expert-only reading of the website, I built the diagnosis with the Groupement Autisme France teams and the people directly concerned.
Interviews and workshops brought together project sponsors, professionals and users, including parents of autistic children. The goal was to understand their habits, the information they looked for, what blocked them and what could make the experience feel more reassuring and human.
01 · Interviews & workshops
Surface real needs
The empathy map connected what participants say, think, do and feel. It revealed a need for practical information that is easy to find, more active content and an identity that can build trust without losing the network’s institutional dimension.
Empathy mapWords, expectations, behaviours and emotions
02 · Playback
Turn feedback into design priorities
The playback aligned stakeholders around three directions: simplify access to practical information, make the platform clearer and more active, then modernise its structure and visual expression to strengthen trust.
Workshop contextClarify the expectations of families and autistic peopleWhat they sayPractical information that is difficult to findImprovement principlesAccessibility, clarity and trust
03 · Product
Turn the website into a living, accessible service
The redesign goes beyond modernising the interface. It turns an institutional website into a useful entry point for families, professionals and the organisations across the network.
The new architecture foregrounds the network’s mission, simplifies its main journeys and creates consistent signposts: visible search, accessible contact options and more direct navigation. The identity retains the blue historically associated with autism while placing it in a brighter, warmer and more contemporary visual system.
A mission understood from the homepageA consistent experience across desktop and mobile
01 · Navigate
More direct journeys
Search, organisations, news and contact details become immediately identifiable entry points.
02 · Follow
A network that stays active
Each organisation can publish news and make useful documents and resources available.
03 · Contact
A simpler relationship
Families and partners can reach the right person more easily without systematically going through the head office.
Organisations & services
Make the network visible and easy to explore
The new map provides an immediate view of all the organisations affiliated with Groupement Autisme France. Moving between the map, list and detailed profiles becomes fluid; every organisation then has a clear space for its contact details, news, gallery and documentary resources.
Network mapExplore organisations by location or as a listOrganisation profileContact details, news, gallery and resources in one place
Content & relationships
Give people reasons to return and make contact easier
News makes the network’s work more tangible and regular, while donation and contact journeys become more visible and reassuring. The website no longer simply presents the organisation: it supports an action, a search or a conversation.
NewsA more active network whose work is easier to seeDonate & contactVisible actions and an easier route to the right person
BeforeOriginal website · homepage
